René Lacoste, affectionately known as "The Crocodile" due to his tenacity on the tennis court, noticed that the heavy, long-sleeved tennis attire of the 1920s was impractical for the sport. In collaboration with André Gillier, a clothing manufacturer, Lacoste introduced the first-ever short-sleeved polo shirt, made from a revolutionary breathable fabric called "petit piqué." This innovation not only revolutionized tennis wear but also laid the foundation for the casual elegance that defines Lacoste today.

The Crocodile Logo: A Symbol of Excellence

One of the most recognizable logos in the world, the Lacoste crocodile, was born out of a bet René Lacoste made during a Davis Cup match. In 1927, he promised his team captain that if he won, he would receive a crocodile-skin suitcase. Although he didn’t win the suitcase, the media dubbed him "The Crocodile," a nickname that stuck. When he co-founded Lacoste, the crocodile became the brand’s emblem, symbolizing strength, determination, and elegance.

Expanding Horizons

Over the decades, Lacoste has expanded its offerings beyond tennis apparel. Today, the brand’s collections include everything from casualwear and footwear to fragrances and accessories, all while maintaining its signature sporty-chic aesthetic. The brand’s commitment to quality and innovation is evident in its use of cutting-edge materials and sustainable practices.

Lacoste Today

Lacoste continues to be a favorite among athletes, celebrities, and fashion enthusiasts alike. Its ability to balance tradition with modernity ensures its relevance in the ever-evolving fashion industry. The brand’s collaborations with designers and artists further showcase its versatility and global appeal.

Explore Lacoste Products

If you're curious about the extensive range of Lacoste products, you can explore a detailed product spreadsheet

Lacoste’s journey from a tennis court innovation to a global fashion powerhouse is a testament to the brand’s enduring appeal. With its rich history, iconic logo, and commitment to quality, Lacoste remains a symbol of sporty elegance for generations to come.