The Fendi brand began modestly, with Adele and Edoardo Fendi opening their first store in Via del Plebiscito, Rome. Quickly gaining a reputation for high-quality fur and leather products, the brand attracted a loyal clientele. However, it was in 1965 that Fendi truly came into the spotlight when the five Fendi sisters—Paola, Anna, Franca, Carla, and Alda—joined the business.

Karl Lagerfeld's Influence

1965 also marked the year when the legendary Karl Lagerfeld joined Fendi as a creative director. Lagerfeld's innovative approach revolutionized the brand, introducing the now-iconic "double F" logo and expanding Fendi's product lines to include ready-to-wear, accessories, and more. Under his guidance, Fendi became synonymous with avant-garde fashion and modern luxury.

Fendi Today

Today, Fendi continues to innovate while staying true to its heritage. The brand offers a wide range of products, from luxurious fur coats to high-fashion handbags, shoes, and accessories. Fendi's commitment to quality and style has kept it at the forefront of the fashion industry.

Explore Fendi's Products

For those interested in Fendi's diverse offerings, check out this detailed product spreadsheet. This resource provides an in-depth look at Fendi's latest collections, making it easier to discover the perfect piece for any occasion.

Conclusion

From its humble beginnings in Rome to its status as a global luxury brand, Fendi's story is one of passion, creativity, and excellence. With its rich history and forward-thinking designs, Fendi remains a beloved name in fashion, continuing to inspire and captivate fashion enthusiasts worldwide.